Selected work

Home of Romania's first fully digital pet insurance: six products sold end-to-end online, 20 more with an advisor in the loop, a multi-language CMS, and a self-service account area — one platform, web and mobile.

Two years, zero to ecosystem: an app for 50,000+ home cooks, 1,000+ video recipes from 100+ creators, and a brand platform trusted by Kaufland, MasterChef, and Wolt.

The full digital layer for JOYN Serviced Living by Upartments Real Estate (CORESTATE): marketing site, apartment listings, and a direct booking engine with end-to-end sales flows — designed and built in JOYN's 2019 launch year.

From a logo idea to a complete commercial identity: product-market fit definition, a full design system, the website, and the brand presentations and sales pitches that carry a complex offering into the enterprise room.

The whole package: brand identity, a custom e-commerce platform, supply chain management, paid acquisition, funnel management, and analytics — a fully running luxury diamond business with end-to-end digital sales, live at diamondstories.ro.

Three years as the product and design layer between the bank and its loyalty vendor: 200+ partners, 1,000,000+ users, a 4.8+ average rating, and a Best Customer Loyalty Program award.