FoodFix

FoodFix set out to answer a deceptively simple question: what's for dinner? Not with another recipe list, but with a complete experience — watch a creator cook it, plan your week, generate the shopping list, and cook along step by step. Behind the consumer promise sits a three-sided marketplace: home cooks, the food creators who feed it content, and the brands who want to be in the kitchen when decisions happen.

Build the entire ecosystem from scratch — and make all three sides work. A mobile app polished enough that cooking with your phone propped against the flour jar actually feels good. A creator platform where chefs and food creators publish video recipes and grow an audience. And a brand platform where partners plug their products and campaigns straight into real cooking moments. One product, three audiences, zero legacy to lean on.

Over two years of end-to-end delivery we took FoodFix from a blank page to a live, monetized product. The heart of it is a React Native app for iOS and Android. Video-first recipe discovery. Drag-and-drop meal planning that turns a week of dinners into one shopping list, automatically. A hands-free cook mode with step-by-step guidance, timers, and voice control — because your hands are covered in dough. Plus nutrition tracking, a personal cookbook, and a PRO subscription on top of the free tier.

Around the app we built the two web platforms that power the ecosystem: a creator studio where 100+ chefs and food creators produce, publish, and grow their video recipe libraries, and a brand platform where partners plug campaigns and products into the moments people actually cook. Product design, mobile and web engineering, backend, content pipeline, payments — all designed, built, and shipped by our team.

FoodFix is live on the App Store and Google Play, with 50,000+ home cooks, 1,000+ professional creator recipes from 100+ creators, and a partner roster that includes Kaufland, MasterChef, McCann, Pluxee, and Wolt. From zero to a three-sided food ecosystem in two years — watch, plan, shop, cook, in one app.